Founder

About the Founder

I am Lyubov Touinova, the founder of the Heartwins movement, convinced that true luxury lies not in material abundance, 

but in harmony with oneself, others and nature. 

My path is a search for balance between spirituality and luxury, conscious consumption and aesthetic perfection. 

I have spent many years researching the impact of culture on environmental awareness, culminating in a Masters in Philosophy. This academic foundation allows me to formulate conceptually sound projects that combine art, ecology and fashion. Heartwins is my vision of luxury based on spirituality.

Art as a tool for transformation: My curatorial projects and artworks aim to create a dialogue about values, rethink the concept of luxury and inspire change in consumer behavior. I believe that art can awaken spiritual awareness in people and motivate them to take action.

Sustainable fashion as an expression of values: Heartwins collections are not just clothes, but a manifesto of conscious consumption. Using environmentally friendly materials and innovative technologies, I create fashion that combines aesthetics, comfort and respect for the environment. This is luxury available to everyone who appreciates genuine beauty and cares about the future.

Composting as a symbol of transformation: Promoting a composting culture is not just a way to dispose of waste, but a symbol of caring for the earth and understanding the interconnectedness of all living things. Composting is an alchemy that turns waste into a valuable resource, a metaphor for transformation and renewal.

Heartwins stickers as a symbol of a global message: My campaign of placing Heartwins stickers in different parts of the world – from Hong Kong to Bali and Berlin – is not just vandalism, but a symbol of spreading the idea of ​​the need for a conscious attitude to the world, a statement that sustainable development should become a global value.

My goal is to create a world where luxury and spirituality are not contradictory, but complementary aspects of a fulfilling life. Heartwins is my contribution to creating such a world.